Google Penguin is the code name given by Google to its Algorithm update. The First Google algorithm was introduced on April 24, 2012. The main purpose of Google Penguin update is demoting that website on search ranking that violate the Google Webmaster Guidelines such as Keyword Stuffing, Cloaking, Link Exchange, creation of low quality websites by using duplicate content. Google gave a name “Black Hat SEO” for those who didn’t follow the Google Webmaster Guidelines. This Penguin update hit approximately 3.1% English Search Quarries and hit 3% search quarries in other languages like as German, Chinese, and Arabic.
Google Penguin
Difference between Google Penguin 3 and Google Penguin 4
Google Penguin 3 was introduced as a “Basic Data Refresh” of Google penguin Spam fighting algorithm on Oct. 5, 2012. It affected search queries across multiple languages. Head of Google Web Spam team matt Cutt Gave some details in his tweets.
- 0.3% of English queries affected
- 4% of Spanish queries affected.
- 0.3% of Italian queries affected.
- 0.4% of French queries affected.
Including the original update (Google Penguin 1) late in April , it was the 3rd Update so it is named as Penguin 3 by avoiding the previous 1.1, 1.2 naming methods like as Google panda updates.
The link spam fighting Penguin Algorithm 4 was rolled out on May 22, 2013. This update is also announced by Google Link Spam Head Matt Cutt as “Penguin 2.0 or the next generation penguin.”
Matt cut said “This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally.”
This Update affects about 2.3% of English-US queries that a regular user might notice. This change is rolled out the worldwide and the result vary depending upon the amount of link spam related with different languages. Suppose Spanish language has more link spam – Google Spanish would see a larger comparative to others
Before Google Penguin 4 there was three algorithms released:
- Penguin 1 – Released on 24th April 2012 – It affect 3.1% English queries
- Penguin 2 – Released on 24th May 2012 – It affect less than 0.1% English queries
- Penguin 3: Released on Oct. 5, 2012 – It affect 0.3% English queries
Before the announcement of Google Penguin, Google released a series of Algorithm known as Google Panda. Google Panda was firstly announced on February 2011. Google Panda was aimed to down ranking of websites that provides poor user experience. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality.